What TORA® Stands For

Jewellery with substance. Crafted with intention.

In a world of fast trends and disposable fashion, we chose another path: jewellery with substance. Each piece is forged in solid 925 sterling silver—timeless in form, built to endure, carrying strength and character.

TORA® is not about decoration or status. It’s about self-expression—quiet, deliberate, enduring. Jewellery made to stay with you through life.

What Shapes TORA®

Born in movement. Defined by nature. Inspired by quiet design.

TORA® was founded by Toby Strauss—a former pro snowboarder and visual storyteller shaped by the raw aesthetics of surf, skate, and snow culture. Years of travel and immersion in nature led to a clear vision: to craft minimalist jewellery with authenticity, purity, and substance.

Surrounded by nature and raw creativity, the first collection took shape. Influenced by Japanese aesthetics, natural forms, and timeless design, TORA® became a tribute to handcrafted silver—reduced, but never ordinary.

The name TORA—Japanese for tiger—carries grace and power. In Asian culture, the tiger is a guardian of noble things: a symbol of strength, purity, and raw elegance. That energy flows through every piece we create.

TORA® Principles

Minimalist design. Timeless value.

TORA® creates handcrafted silver jewellery with authenticity and intent. Each piece is defined by minimalist design, shaped by timeless aesthetics, and built to endure.

We work exclusively with recycled 925 sterling silver—ethically sourced, free from nickel, lead, or other harmful elements. Every piece is crafted in small batches by skilled artisans in Bali: made with care, built to last, and designed to age with beauty.

TORA® pieces are subtle yet strong. Reduced, but never ordinary. They carry character, not fashion.